#businessunleashed

August 7, 2019

Why should your customers choose you over your competitors? Establishing your unique selling point (USP) is about understanding the real benefit you offer customers.

Making your business stand out in a crowded market can be a challenge, but differentiating your business will be key to attracting the right customers and giving them a reason to choose you over a competitor

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That’s why it’s important to identify your unique selling point (USP), so you have a differentiator to communicate in your marketing and sales activity.

Giving your company a real differentiator

Not all companies are created equal. Every business will have a unique slant on how it develop...

August 2, 2019

What’s your business growth looking like and where were you 12 months ago compared to today?

If you haven’t given it much thought it is probably because you’re always stuck in the day-to-day operations. But it is worth spending some dedicated time to do some reflecting and planning.

Growth doesn’t need to mean more risk, more hours and more headaches. To be successful, you first need to identify where the opportunities for growth are in your business and industry.

Then establish what you and your team are going to have to do in order to maximise these opportunities – and navigate the likely obstacles you’re going to have to climb over.

Here are a couple of...

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