Why should your customers choose you over your competitors? Establishing your unique selling point (USP) is about understanding the real benefit you offer customers.
Making your business stand out in a crowded market can be a challenge, but differentiating your business will be key to attracting the right customers and giving them a reason to choose you over a competitor
That’s why it’s important to identify your unique selling point (USP), so you have a differentiator to communicate in your marketing and sales activity.
Giving your company a real differentiator
Not all companies are created equal. Every business will have a unique slant on how it develop...