#businessunleashed

September 3, 2020

Having clean, up-to-date information and data about your customers is a vital part of running your business. But recording, tracking and accessing this customer information can be tricky if you don’t have the right tools to get the job done.

Client relationship management (CRM) tools offer a fast and effective way to manage all of this customer information. A CRM solution provides one central hub for recording all your customer data. This data could be the basics of customer name, address and contact details, notes from meetings, records of sales activity or information on the customer’s marketing preferences.

So, how does having a CRM tool help you do b...

August 25, 2020

Challenges for small businesses coping with debt

Risk is part of running a business. You can't easily plan for recession, natural disasters or other negative events, because if you take a too-cautious approach then you'll never succeed. But sometimes the odds will go against you.

If you find yourself unexpectedly further in debt than you'd like, don't panic. There are options available but they require action. If you sit back passively and wait for the worst to happen, it just might.

So take action. Manage what you owe before it becomes unmanageable. Here are some useful tips to help you take control of your debts.

Understand your situation and take action

...

August 10, 2020

Now more than ever, businesses recognise that to grow faster and smarter, they need to be online and in the cloud.

As more consumers are shifting their spending from visiting bricks and mortar stores to online shopping, businesses need to shift too. Having an online presence not only allows you to stay in the game but enables you to compete with new competitors. It also enables you to cast your net beyond geographical boundaries.

What are the benefits of moving your business online?

Leading research has revealed that most consumers like to search for information online before they shop. Nielsen found that 92% of consumers trust word of mouth referrals abo...

August 4, 2020

Business cashflow is simply money coming in and money going out of the business. Your outgoings will include things like rent, payroll, taxes and supplies. Your income will be revenue from sales but might also include investment funds or the sale of assets.

For most businesses, income and expenditure don’t always happen at the same time so focusing on strong cashflow management will help you prepare for the shortfalls and also manage surplus income.

Cashflow reports allow you to look back at cashflow in your business. This can uncover cashflow patterns over time and show you how much money you need to run your business each month.

Cashflow forecasts look...

July 20, 2020

The purpose of a business is to make money, and that means you have to know the difference between profit and cashflow.

Net profit is what you have left after you deduct all your business expenses from all your revenue. You change net profit only by changing the things that affect revenue and expenses.

For example, if:

  • You renegotiate with your suppliers, you may get stock cheaper, or carry less inventory.

  • Your staff engage with customers better, you can learn more about what they do and don’t like – and get more business.

  • You can roster staff differently, you may be able to run your business more efficiently.

Cashflow comes from various s...

July 8, 2020

More of your customers than ever before are using smartphones and tablets to research a product or service. Your business can't afford to ignore this trend and be left behind. So how do you keep up to date with the latest mobile technology trends?

Smartphones And Tablets Are Changing Everything

You probably own a portable device, such as a smartphone or a tablet – or perhaps both. Just like billions of people around the world, you use your mobile device every day, looking at products and services online.

This represents a great opportunity for your business to generate new sales. It also offers easier ways of managing your day-to-day operations.

Unfortunat...

July 7, 2020

Sometimes it can seem like the odds are stacked against small retail businesses. Large retailers have buying power, big budgets and visible main street presence. Here's how you can level the playing field.

CHOOSING THE BEST RETAIL STRATEGY

Competing with big retailers can be a daunting task, especially if you're new to business. Your competitors already have an established customer base, solid marketing campaigns, good store locations and well-trained staff.

How can you compete with all of that? Well, there are two main options when it comes to competing with bigger businesses – you can try to emulate what they do, or you can do things differently. 

Both c...

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