89% of customers begin their purchase with an internet search. It’s never been more vital for your business to have an effective website. We’ve identified five key steps that will help you to build a site that’s effective, easy to use and creates the best level of engagement with your target audience. Step 1: Decide on your target audience and specialisms Your website should be written and designed to appeal to your ideal customers and define why your business is the right choice for them. Step 2: What are the challenges you solve or value you add for your customers Ensure your site clearly defines the key value you add for your customers. Your website is also a place to share helpful, pract